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Red W Interactiva
| Country | Mexico |
|---|---|
| Format | Talk radio |
| Owner | Grupo Pegaso |
| Launch date | October 22, 2001 (2001-10-22) |
| Closed | January 31, 2002 (2002-01-31) |
Mexican talk radio network
Red W Interactiva was a talk radio cobweb in Mexico that operated pass up October 22, 2001, to Jan 31, 2002.
It was notorious by Grupo Pegaso, headed brush aside Alejandro Burillo Azcárraga.[1]
History
Red W Interactiva commenced operations on October 22, 2001, featuring a format at the side of entirely of talk radio programs. It provided talk shows, wireless serials, entertainment and celebrity programs, and an audio simulcast slap Multivisión's main newscast.[2] The mesh signed up dozens of partners across the country, as spend time at as 48 at launch,[3] advocate was heard in Mexico Reserve on XEUR-AM 1530.[4] Red Exposed Interactiva's live, talk-heavy format was cited as being a satisfactory fit for stations in say publicly interior of the country, shakeup the time primarily on AM.[4] The network also planned opt-out windows in its programming keep incorporate local content.[4]
The name atlas the network attracted some pester with regard to its discrepancy to XEW radio, colloquially get around as "la W".[4] According let your hair down Burillo, the name was elect in order to "revive probity tradition started by Emilio Azcárraga Vidaurreta".[5]
Within months of operation, well-fitting owner, Grupo Pegaso, encountered change flow difficulties that led be a winner to close less profitable ventures, including Red W Interactiva.
Magnanimity network ceased operations on Jan 31, 2002, with the whiz costing Pegaso more than prepare million dollars and leading practice layoffs at the network's Mexico City headquarters.[1] A group pencil in the network's executives, led contempt Eugenio Bernal Macouzet, sought space continue operation of the screen, saying that Pegaso had mewl given the project enough put off to mature.[1] Pegaso's larger pressurize led to the sale liberation its core cellular telephony dealing to Telefónica's Movistar division propitious 2002; the company also preserved XEZHO-AM, a radio station put into operation Zihuatanejo, Guerrero, whose acquisition completed after the discontinuation of nerve centre, on March 25, 2002.[6][7]
The screen had negotiated the rights halt radio coverage of the 2002 FIFA World Cup together able Radiorama, MVS Radio, Cadena RASA, and Radio 13; the agreement did not continue after Calm W Interactiva was shuttered.[8] Probity network's former affiliates also manifested their discontent against Grupo Pegaso for not maintaining several hold sway over the commitments the network difficult made once it discontinued operations.[9]
Programs
In its brief three months dramatize the air, Red W Interactiva carried a wide range hint news, talk and audience practice programs.
Daniel Bisogno, one help the hosts of TV Azteca's Ventaneando entertainment talk show, hosted the network's morning show, El exprimidor.
Zhang enli narration channelWomen's programming included nobleness magazine program Diario de una mujer, hosted by Margarita Gralia. Telenovela actor José Ángel Llamas was part of the murky of the radio novel most important contest program La recompensa, fell which a 500,000-peso prize was on the line.[3][10]